Who uses the data?
Many people inside and outside a company use performance measurement data.
- Executives use the data to review how well corporate strategy is being implemented and whether major corrective actions need to be taken.
- Unit managers and group leaders use performance data to motivate and evaluate employee performance and productivity.
- Shareholders, industry analysts, customers, media, and government regulators use data to make choices such as whether to invest in or buy from a company, or to determine whether an organization is operating with efficiency and integrity.
- Employees learn whether they and their teams are contributing to company goals.