Strategic Thinking

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Key Idea

Creative thinking is the ability to generate fresh alternatives, visualize new possibilities, formulate new approaches to getting things done, and open yourself to new information that doesn't support your existing assumptions about the way people should do things at your company.

When you think creatively, you create new value for your unit and company—in the form of more efficient processes, more innovative product ideas, and better ways to serve customers.

How to get your creative juices flowing? Consider these techniques:

• Challenge your assumptions.
• Welcome provocation.
• Envision an ideal world.
• Gather others' perspectives.
• Create the right environment.