Why is strategic thinking important?
The real voyage of discovery consists not in seeking new lands but in seeing with new eyes.
–Marcel Proust
When you and others in your organization think strategically, you generate important benefits for your organization:
- You chart a course for your group that aligns with the overall corporate strategy.
- You make smart long-term decisions that complement and align with decisions that others in your organization are making.
- You gain your employees' commitment to supporting your decisions.
- You boost your group's performance and maximize business results.
- You foster a culture that supports fresh thinking and embraces strategic initiative.
Strategic thinking also nets you valuable professional and personal benefits—including the respect and appreciation of your supervisor, peers, and direct reports.

The real voyage of discovery consists not in seeking new lands but in seeing with new eyes.